Greg Chambers
in the headlines.
Enterprise AI strategist. Multi-patent inventor. Guinness World Record holder. Former Coca-Cola Global Group Director of Digital Innovation, now founder & CTO of Spaceship Alpha 9 — writing as Space Pirate Zero. Featured in Forbes, Fortune, BBC, VICE, VentureBeat, and Google.
As featured in
The short version
Greg Chambers is an enterprise AI strategist and multi-patent inventor who spent a decade teaching one of the world's largest companies how to think in software. As Global Group Director of Digital Innovation at The Coca-Cola Company, he deployed conversational AI across more than 15,000 retail locations and built the world's first 3D robotic billboard in Times Square — a Guinness World Record.
Today he is founder and CTO of Spaceship Alpha 9, an independent Atlanta studio that makes its own shows and the software underneath them, with no venture capital. He writes investigative AI journalism under the alias Space Pirate Zero. His work has been covered by Forbes, Fortune, BBC, VICE, VentureBeat, and Google.
Fast Facts
- Full name
- Greg Chambers
- Alias
- Space Pirate Zero
- Current role
- Founder & CTO, Spaceship Alpha 9
- Former role
- Global Group Director of Digital Innovation, The Coca-Cola Company
- Patents
- 20 patents across AI, security and IoT
- World record
- Guinness World Record — first 3D robotic billboard, Times Square
- Based in
- Atlanta, Georgia
- Book
- Digital Insurgency (Amazon, 2026)
Keynote Videos(4)
Conference talks and keynotes on enterprise AI strategy and connected commerce.
Unlocking the Power of AI in Coca-Cola
Greg Chambers delivers a keynote on unlocking enterprise AI at scale — reframing artificial intelligence as the foundational intelligence layer beneath every Coca-Cola consumer touchpoint.
Amaze & Delight Customers
Greg Chambers presents Coca-Cola's global digital landscape strategy — using deep learning and computer vision to drive real-time, context-aware consumer engagement.
Coca-Cola's Unabashed AI Strategy
Greg Chambers delivers the landmark VentureBeat keynote articulating Coca-Cola's unabashed AI strategy: humanizing machines and embedding conversational AI as the kernel of every brand experience.
A Conversation with Lauren Kunze
Greg Chambers and Pandorabots CEO Lauren Kunze explore the integration of conversational AI into enterprise brand strategy.
Press Features(12)
Coverage from Forbes, Fortune, BBC, VICE, VentureBeat, Google, and more.
The Amazing Ways Coca-Cola Uses AI and Big Data
Forbes profiles Coca-Cola's multi-front AI strategy: harvesting flavor preference data from 50,000+ Freestyle machines and deploying image recognition in retail.
Google's Cloud Steals Fortune 500 Customers
Fortune covers how Google Cloud won major Fortune 500 clients including Coca-Cola — citing Greg Chambers' selection of Google infrastructure to power AI-driven retail.
Turning 12-Pack Boxes Into VR Viewers
Fortune covers Coca-Cola's creative technology experiment — converting recyclable cardboard 12-pack boxes into functional VR headsets.
Coke's AI Strategy Takes Its Cue from Sting
VentureBeat profiles Greg Chambers' privacy-first AI philosophy at Coca-Cola — treating consumer 'sensitivities' as actionable data inputs.
Kuki AI: Chatbot Beats Facebook on Two-Week 'Date'
BBC News covers Kuki AI's decisive triumph over Facebook's BlenderBot in a two-week 'date' experiment.
A Date with AI: Kuki vs BlenderBot
VICE investigates Kuki — demonstrating superior emotional coherence and user engagement over Facebook's BlenderBot.
Coca-Cola to Debut AI-powered Vending Machine Apps
Marketing Dive covers Greg Chambers' debut of AI-powered Coca-Cola vending machine apps, enabling real-time pre-ordering and personalized offers.
Smart Transformation with Google Cloud
Official Google Cloud blog spotlights how Coca-Cola rebuilt its retail floor — deploying Chromebit-powered digital signage at global scale.
BIA/Kelsey LOCAL IMPACT: Atlanta Keynote
BIA/Kelsey covers Greg Chambers' keynote arguing that operating at the hyper-local level is 100x more strategically valuable than broad national campaigns.
How Third-party Apps Transform Brand Partnerships
Marketing Dive features Greg Chambers' strategy for putting third-party mobile apps and Bluetooth beacons to work in connected retail.
Coca-Cola Bursts Into Digital Signage
Digital Signage Today profiles Project Neko — Greg Chambers' AI-powered digital endcap system at Coca-Cola.
Leading Non-Alcoholic Beverage Companies in AI
NRI Digital ranks Coca-Cola as a top AI leader in the global beverage industry, citing the 'Coke On' app and pioneering computer vision deployments.
Patents & IP(3)
Two granted U.S. patents plus a filed application — inventions in AI, IoT, and security systems.
Dynamic Signage for Electronic Menu Board
A patented hardware dongle system enabling real-time dynamic content on electronic menu boards, driven by live sales trend data.
Networked Theft Prevention for Percussive Device
A networked security architecture for percussive massage devices deployed in commercial environments.
Intelligence Engine System and Method
An AI-driven intelligence engine that personalizes percussive therapy protocols by fusing real-time tracking data with biometric inputs.
Digital Insurgency
A survival guide for digital insurgents operating behind enterprise lines — how to smuggle radical innovation past the bureaucratic immune system.
Digital Insurgency introduces 'The Trojan Horse Protocol,' a battle-tested methodology for bypassing the corporate 'white blood cells' that kill new ideas. Drawing on Greg Chambers' years leading digital innovation at The Coca-Cola Company, it lays out 'Inception Engineering' and 'Architecture as Camouflage' — a framework for shipping Generative AI and agentic workflows inside legacy Fortune 500 environments. Available now in paperback and Kindle.
About Greg Chambers
Who is Greg Chambers (Space Pirate Zero)?+
Greg Chambers is an enterprise AI strategist, multi-patent inventor, and the founder and CTO of Spaceship Alpha 9, an independent studio in Atlanta. Under the alias Space Pirate Zero he also writes investigative AI journalism and produces music. He formerly served as Global Group Director of Digital Innovation at The Coca-Cola Company.
What is Greg Chambers best known for?+
He is best known for deploying conversational AI across 15,000+ Coca-Cola retail locations, building the world's first 3D robotic billboard in Times Square (a Guinness World Record with 1,760 independently moving LED cubes), holding 20 patents, and founding Spaceship Alpha 9 and StyleLift.
Which companies has Greg Chambers worked with?+
The Coca-Cola Company, Apple (Apple Intelligence infrastructure), Epic Games, OpenAI, Therabody, Meijer, Eaton, Black & Veatch, and dosist, among others.
Where has Greg Chambers been featured in the press?+
Forbes, Fortune, BBC News, VICE, VentureBeat, Google's official blog, Marketing Dive, Digital Signage Today, and BIA/Kelsey, covering his work in enterprise AI, retail innovation, and connected commerce.
Does Greg Chambers speak at conferences?+
Yes. Greg Chambers is an available keynote speaker on enterprise AI strategy, governed AI, and shipping AI products that survive review. Booking and press inquiries can be sent through the Spaceship Alpha 9 contact page.
What is Digital Insurgency?+
Digital Insurgency is Greg Chambers' book on smuggling radical innovation past corporate bureaucracy — the 'Trojan Horse Protocol' for shipping generative AI and agentic workflows inside Fortune 500 environments. It is available now in paperback and Kindle on Amazon.